January of 2013 brought more national and international exposure to Jethro’s, as THE DISCOVERY CHANNEL premiered their new series titled “The United States of Bacon”. To kick off the new season camera crews came to the heart of bacon country, Des Moines, Iowa and featured THE JETHRO SANDWICH at the Jethro’s Jambalaya location. Once again Jethro was in the National Spotlight as millions of viewers tuned in to see the beautiful skyline of Downtown Des Moines with Jethro’s BBQ superimposed. The Jethro Sandwich starts with our huge, big as a platter, pounded pork tenderloin, add a ½ pound of pulled pork, add a ½ pound of cherry smoked ham and top it all with 4 slabs of thick cut bacon. The sandwich is “Porktastic” . The show brought viewers behind the scenes, deep into our kitchen to watch our chefs prepare this delicious bacon and pork treat. Sales of the Jethro Sandwich doubled in the months following the premier. You can click on the link here on our website to watch the show and see all the fun our staff and guest enjoyed during the eating and filming. *
On another day, Bruce’s phone rang and it was Hollywood calling. That’s right, the story of Jethro’s BBQ had reached the West Coast. Developers invited Bruce to come out and look around for locations in California. So, Bruce packed his bags and headed West. There, he found a land of opportunity as there just are not any restaurants quite like Jethro’s BBQ in California. However, after analyzing the business climate in California… the taxes, the wages, the cost of land, the government regulations and the complex socialism that is the “left coast” Bruce went back home and realized that the “grass was not greener in sunny California” . On the flight back to Iowa, he repeated over and over… there is no place like home, there is no place like home.
The year 2013 also brought more awards and honors as the readers of Cityview voted Jethro’s tops in 7 different categories. At the awards ceremony the Jethro managers took home trophies for The Best BBQ, Best Wings, Best Nachos, Best Sports Bar, Best Onion Rings, Best American Food, Best Family Restaurant, Best Wait Staff and Best Restaurant.